Superlative newsletters serve both a journalistic and a cultural purpose. They inform through timely stories and features and they help to set the tone for an organization's culture by the subjects, events, products, themes and even phrases that are emphasized. We managed and edited the Clairol internal newsletter, "Beauty & Beyond," from its inception in 1997 to its final issue in the fall of 2001, through a variety of format and design changes. We also worked on the launch of the Bristol-Myers Squibb internal newsletter, "MDG Directions," and are currently helping to launch an internal publication at Franklin Credit Management.